Duplicate Content- Less is More with SEO
On a company's website, there may be several times where the same or similar content is needed to inform potential consumers on a product or service. When it comes to duplicate content, as the saying goes; less is more. It is okay to discuss the same points of context in regard to a product or service, but the old copy/paste method is officially a no-no.
When this duplicate content is picked up during the Google "crawls" that it performs to rank your website, it is immediately deducting credibility from your website. Too much duplicate information and Google stops looking all together.
If you really need repetitive information, it is crucial to make sure that the content is re-worded and re-organized to make the Google algorithm believe that the newer content is completely original. Search engine optimization can be a heavy task for businesses, but it is not something that can be pushed on the back burner. webFEAT has a team of search...
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Is Your Website Working Hard For You?
Imagine an incredibly smart, dedicated salesperson, who knew all the information about your company and was able to inform customers in regard to each of your products or services. Better yet…This salesperson works for free. Hard to imagine? This is not only possible; this should be the expectation for your organization. This terrific salesperson is your website, which works 24 hours a day, 7 days a week, 365 days a year persuading your consumers to choose your products or services. There’s only one question. Is your website doing this effectively? If not, now is the time to make the change, and webFEAT is here to help.
Your website is not only a source of information for informed customers, but is also the foundation to build an excellent customer/client relationship upon for new customers. It is critical to utilize your website to fulfill each of the expectations one would expect a customer service representative to...
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What is Critical to an Effective Website Design?
Do you know what the most important element in web design is? Do you know how to use this aspect to develop a website that is creative and useful to your audience? It is critical in the initial stages of the design process to be able to distinguish the difference between the primary element of website design and its complementary secondary elements.
Decorative and impressive graphics coupled with a complimentary color pallet and artistic skills are very important to the design process, but at the end of the day, they are not the most essential components for good user experience assurance. The architecture in which the data resides is the most critical component to assure a good user experience. This means that the layout of the site is our most important element of the design process.
There are also a number of secondary elements as follows:
· Interface...
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webFEAT Earns Client Feature on the News
webFEAT client Victor Scharstein got a pleasant surprise on Thursday, August 11, when he received a call from Channel 9 WCPO. The webFEAT Complete client had just had a number of changes to his website to market the incredible product, when the premier Cincinnati website design and development company sent out a press release to WCPO in regard to the site changes and the product that was now for sale.
After a number of questions from reporters, several minutes of filming the set and having pictures taken of each aspect of the luxurious product, the Art of War Chess Set was set to make headline news.
After being presented by Clyde Gray, popular anchor for the news station, the website rapidly experienced a spike in traffic and increased interest. webFEAT Complete, the program through which Sharstein was able to gain such acclaim is a full-service website design and devlopment option that is available through webFEAT. Providing ongoing search engine optimization,...
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The Best Things in Life are Free. The Power of Organic
How many times have you been in need of a product or service, but don't know where to look so you simply type in a phrase on Google, Bing, or Yahoo!. If you are looking for a company to design your website located in Cincinnati you may type in a search such as Cincinnati website design. The search will yield over 1.4 million results to pick from, but how do you choose?
A great majority of the time, a consumer is going to select of the first page of results, rarely going off the second, and almost never even looking past page 2. Obviously, if your a company looking to be found via a search engine, it is critical to be located on the first page. This can be effectively handled through search engine optimization with an organic focus. Organic methods are made up of each of the following:
An effective domain name (website address)
Proper keyword selection and distribution
Significant, but non-repetitive content
Alt and Meta Tags on photo's and...
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Quick Response(QR) Codes - The Business Card of the Future...Today
QR codes are becoming increasingly prevalent in today's information stacked society. Whether you knew what you were looking at was a QR code or not, I am sure you have seen these when you were out shopping, on the internet, or out to eat at your favorite restaurant.
Looking similar to the picture above, but possibly varying in color and in size, the QR barcode has arrived and appears to be sticking around for a while. What is a QR code? This little square is a box that can be scanned with a number of devices including a standard barcode scanner, a webcam from your computer, and most frequently used is the camera on a person's cell phone.
Scanning this can bring up an incredible amount of information...from taking you to a YouTube video, to the homepage of a website, a game, or even a survey to fill out. The possibilities are endless and the codes are being stamped on everyday products at an increible rate.
This innovative...
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Three Bears Syndrome...Managing Your Website Keywords
Whether you are making major changes or minor alterations to your organization's website, those changes are making a difference in the way Google ranks the site; either good or bad. This ranking from Google, or other significant search engines can be the make or break factor for your company’s website and that website's content plays a major role in deciding that ranking.
The site has to have particular keywords pertaining to your business that are sprinkled throughout the content to get the interest of the search engine algorithms, but these keywords have to be strategic. Based on the popularity of the search for a specific keyword, along with the competition of other organizations battling to be the top dog of that keyword, your company would select a list of terms that would benefit you the most. This is where the three bears’ syndrome comes into play.
Much like Goldie Locks and the Three Bears dilemma with the porridge being too hot,...
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Search Engine Optimization...Are you on board?
Whether we like it or not, the internet is now critical for the success of any organization. It all comes down to whether a company embraces this change, or lets it slip by the wayside that will make a world of difference on the bottom line.
A recent study showed that 90 percent of consumers that search for a product online then make direct contact via phone or in person to further gather an understanding of the product or service. That is a staggering number that will not be changing anytime soon. This is where the idea of Search Engine Optimization comes into play.
Having a website that is not optimized is like having a restaurant stranded in the middle of the desert. It doesn't matter if you offer the best products in a spectacular looking website, if there are no roads to take consumers to your site, it will go unnoticed.
Through the website review and modification of each of the major elements, your website will increase in ranking, with the final...
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You Say I Need A Twitter? I Just Figured Out Facebook!
So as I am sure many of you are aware…Social media has arrived. One of the fastest growing and ever expanding industries in this technologically advanced society can be overwhelming to some, but take a deep breath and sit back for a moment. Hopefully in the next few minutes I can alleviate some of that anxiety. Does your company need a Facebook? Yes. Do you also need a Twitter? Yes, but it’s not as bad as it seems. Twitter provides a very simple way to reach a huge consumer base on a personal level. On their computer, on their tablet, and even on their phones; social media access is everywhere and can make a huge difference in your business. Now I would like you to do something. Get on the word processing program on your computer and write a one sentence comment regarding an exciting development that is ongoing in your company. Don’t make it too long, however. Keep it short and sweet. That was...
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Customer Service is Key
Whether dealing with a customer face-to-face, over the telephone, or through some form of online communication; making sure the customer leaves the conversation happier than they were before the communication started is critical. Returning customers are what can make or break your company’s bottom line at the end of each fiscal quarter. It can take up to 15 new customers just to replace the profit lost from one unhappy customer that takes his or her business elsewhere. At webFEAT, it is imperative that we treat each customer as if they were our only client. We host in-person meetings to discuss your business and how we can help you improve website, along with your overall numbers. True customer service is not a “Hello. How are you? Have a good day.” True customer service is personal interaction without unnecessary distraction where the customer’s views are heard, addressed, and reviewed for guaranteed satisfaction...
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