Turn Anonymous Website Visitors Into Qualified Leads
Website visitors are most likely interested in buying your products or services. By visiting your website, they already know who you are and what you offer. The problem is, only 2-3% of website visitors bother to identify themselves, which means you'll never know who the other 97% of your visitors are.
The webFEAT Leads solution solves this problem, enabling B2B small/medium businesses and enterprises to identify anonymous website visitors, increasing new sales opportunities from the companies that are most likely to buy your products and services. Powered by an unparalleled analytics engine and proprietary technologies, webFEAT Leads identifies visitors by company name in real time, and provides other valuable information, including how that visitor found your website (paid or organic search, campaign, etc.). webFEAT Leads also shows detailed click path information on each visitor, providing valuable customer intelligence for more personalized sales engagement.
A busy sales force is...
Read more...
When local SEO isn't local anymore
Search Engine Optimization (SEO) has always been an ever-evolving landscape. And with the recent inclusion of Google Places information into the Google search algorithm, the SEO landscape has altered once again, with new sinkholes to avoid and new territories to be won. As you may have already noticed, Google searches now often result in a Google Maps result displayed to the right of your browser window. Hopefully you also know that claiming and creating a Google Places page for your business is no longer an optional part of your website SEO. What you may not know is that the Local Search API once used by Google has been discontinued, and its functionality is now built into the Google Places API. Why is this important? It's important because it is now vital for website owners to re-optimize the SEO of their websites in order to not only take full advantage of Google Places, but also as a preventative measure to ensure that your site does not drop to the second page of Google...
Read more...
Targeted Tweets
Remember the very first time that you noticed a television commercial that included a website address? It hasn’t been that long ago, has it? Today’s television commercials and billboards regularly include not only website addresses but also Facebook and Twitter icons. The new marketing reality in 2012 is that social media on the Internet has now become a vital and expected part of an ecommerce website experience. And it’s easy enough to sign up for these social media services and then place the icons and links on your website… but then what?
Twitter is a broadcast medium
Twitter is by its very nature a broadcast medium - meaning that with enough followers one can communicate your message instantly and directly with hundreds or even thousands of other Twitter users, all in 140 characters or less. But much like other broadcast media, including television or radio, thousands of impressions (people that see your message) does not result in thousands of calls to...
Read more...
Freshness Factor - How Fresh Content Influences Search Engine Rankings
One of the great advantages of online marketing is your ability to instantly and frequently update your message. One of the great disadvantages is the possibility that your message will be lost among the thousands of others. The SEO experts at webFEAT can show you how the freshness factor of your content will allow you to have your online cake and eat it to.
Everyone wants fresh content
Which grocer do you visit the most often? Is it the one that you know has the freshest produce? One of the secrets to Search Engine Optimization (SEO) for your website is this very same common sense principle. Google’s search engine actually awards higher rankings to websites that it knows have the freshest content. In terms of driving traffic and potential customers to your website, fresh content delivers the double-punch of increased traffic and increased retention of the users that do come to your website. Not only are users much more likely to return to a website that they know updates...
Read more...
Duplicate Content- Less is More with SEO
On a company's website, there may be several times where the same or similar content is needed to inform potential consumers on a product or service. When it comes to duplicate content, as the saying goes; less is more. It is okay to discuss the same points of context in regard to a product or service, but the old copy/paste method is officially a no-no.
When this duplicate content is picked up during the Google "crawls" that it performs to rank your website, it is immediately deducting credibility from your website. Too much duplicate information and Google stops looking all together.
If you really need repetitive information, it is crucial to make sure that the content is re-worded and re-organized to make the Google algorithm believe that the newer content is completely original. Search engine optimization can be a heavy task for businesses, but it is not something that can be pushed on the back burner. webFEAT has a team of search...
Read more...
Is Your Website Working Hard For You?
Imagine an incredibly smart, dedicated salesperson, who knew all the information about your company and was able to inform customers in regard to each of your products or services. Better yet…This salesperson works for free. Hard to imagine? This is not only possible; this should be the expectation for your organization. This terrific salesperson is your website, which works 24 hours a day, 7 days a week, 365 days a year persuading your consumers to choose your products or services. There’s only one question. Is your website doing this effectively? If not, now is the time to make the change, and webFEAT is here to help.
Your website is not only a source of information for informed customers, but is also the foundation to build an excellent customer/client relationship upon for new customers. It is critical to utilize your website to fulfill each of the expectations one would expect a customer service representative to...
Read more...
What is Critical to an Effective Website Design?
Do you know what the most important element in web design is? Do you know how to use this aspect to develop a website that is creative and useful to your audience? It is critical in the initial stages of the design process to be able to distinguish the difference between the primary element of website design and its complementary secondary elements.
Decorative and impressive graphics coupled with a complimentary color pallet and artistic skills are very important to the design process, but at the end of the day, they are not the most essential components for good user experience assurance. The architecture in which the data resides is the most critical component to assure a good user experience. This means that the layout of the site is our most important element of the design process.
There are also a number of secondary elements as follows:
· Interface...
Read more...
webFEAT Earns Client Feature on the News
webFEAT client Victor Scharstein got a pleasant surprise on Thursday, August 11, when he received a call from Channel 9 WCPO. The webFEAT Complete client had just had a number of changes to his website to market the incredible product, when the premier Cincinnati website design and development company sent out a press release to WCPO in regard to the site changes and the product that was now for sale.
After a number of questions from reporters, several minutes of filming the set and having pictures taken of each aspect of the luxurious product, the Art of War Chess Set was set to make headline news.
After being presented by Clyde Gray, popular anchor for the news station, the website rapidly experienced a spike in traffic and increased interest. webFEAT Complete, the program through which Sharstein was able to gain such acclaim is a full-service website design and devlopment option that is available through webFEAT. Providing ongoing search engine optimization,...
Read more...
The Best Things in Life are Free. The Power of Organic
How many times have you been in need of a product or service, but don't know where to look so you simply type in a phrase on Google, Bing, or Yahoo!. If you are looking for a company to design your website located in Cincinnati you may type in a search such as Cincinnati website design. The search will yield over 1.4 million results to pick from, but how do you choose?
A great majority of the time, a consumer is going to select of the first page of results, rarely going off the second, and almost never even looking past page 2. Obviously, if your a company looking to be found via a search engine, it is critical to be located on the first page. This can be effectively handled through search engine optimization with an organic focus. Organic methods are made up of each of the following:
An effective domain name (website address)
Proper keyword selection and distribution
Significant, but non-repetitive content
Alt and Meta Tags on photo's and...
Read more...
Quick Response(QR) Codes - The Business Card of the Future...Today
QR codes are becoming increasingly prevalent in today's information stacked society. Whether you knew what you were looking at was a QR code or not, I am sure you have seen these when you were out shopping, on the internet, or out to eat at your favorite restaurant.
Looking similar to the picture above, but possibly varying in color and in size, the QR barcode has arrived and appears to be sticking around for a while. What is a QR code? This little square is a box that can be scanned with a number of devices including a standard barcode scanner, a webcam from your computer, and most frequently used is the camera on a person's cell phone.
Scanning this can bring up an incredible amount of information...from taking you to a YouTube video, to the homepage of a website, a game, or even a survey to fill out. The possibilities are endless and the codes are being stamped on everyday products at an increible rate.
This innovative...
Read more...